Peloton’s engagement-first design philosophy

Fitness company Peloton relies on engagement to sustain its subscription backbone: its head of product management explains how it designs around its community of users.

Tech companies look for world domination. Unless your product is free to use, however, it’s difficult to dominate. When your product involves a large and expensive piece of hardware, the task is doubly tough. 

Peloton, which was founded in 2012 and...