Peer Survey method. A new approach to kids and youth behaviour, environment and market

The information available about the world of youth is not sufficient to foster our understanding or perception of it.

Peer Survey Method

A New Approach to Kids and Youth Behaviour, Environment and Market

Roberto PorcielloFocus Marketing s.r.l., Italy.

Angela CorteseProvince of Naples, Italy.

SOME TYPICALLY DISTORTED INFORMATION ABOUT RESEARCH INTO YOUNG PEOPLE AND TEENAGERS...