Pedigree: A force for good

Pedigree, a dog food brand, put brand purpose at the heart of its business with its global campaign to facilitate dog adoption.

Almost 40% of the dogs in the world are estimated to be homeless. This is a cause PEDIGREE® has been working to address for years. But we knew there was no way to really move the needle by activating purpose "on the side" of our scale campaigns. So, we...