PChome24h is one of the top three platforms in Taiwan and the first platform to guarantee 24h delivery. With the expansion of the e-commerce market and demand, the brand has begun to expand its category options other than 3C, but it is still deeply impressed by its 3C and male consumers. . The "she economy" is growing, and the brand hopes to attract more female consumers' attention and create more fingertip economy for the brand on International Women's Day in March.
Case details
Brand: PChome 24h Shopping
Brand owner: PChome 24h shopping
Main agency: ADK TAIWAN
Main agency holding group: ADK Holdings Inc.
Put on the market: Taiwan
Industry: E-commerce
Media Channels:Influencers (Key Opinion Leaders), Online Video Advertising,...
