PChome 24h Shopping: Finger Mask

游明仁，林昆顯，游曉晨

PChome24h is one of the top three platforms in Taiwan and the first platform to guarantee 24h delivery. With the expansion of the e-commerce market and demand, the brand has begun to expand its category options other than 3C, but it is still deeply impressed by its 3C and male consumers. . The "she economy" is growing, and the brand hopes to attract more female consumers' attention and create more fingertip economy for the brand on International Women's Day in March.

Case details

Brand: PChome 24h Shopping

Brand owner: PChome 24h shopping

Main agency: ADK TAIWAN

Main agency holding group: ADK Holdings Inc.

Put on the market: Taiwan

Industry: E-commerce

Media Channels: Influencers (Key Opinion Leaders), Online Video Advertising, Online Display Advertising, Social Media, E-commerce Platforms, User Native Content (UGC), Packaging & Design, Sales Promotions/Coupons, Events, Activities & Experiences

Budget: 100,000-250,000

Case Summary

The "her economy" is booming around the world, and its huge consumption power has far surpassed that of men.

In Taiwan's e-commerce industry, there is a saying that...

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