Campaign details
Brand: PayPalBrand owner: PayPalLead agency: Havas MediaCountry: United KingdomIndustries: Digital paymentsMedia channels: Content marketing, Newspapers, Online display, Radio & audio, Social mediaBudget: Up to 500k
Executive summary
PayPal has a long-standing history of championing diversity and inclusion. They are committed to doing their part to address the unacceptable racial divide by advancing a more just economy and society. The company has listened to leaders in the Black community about the challenges facing Black business owners and the support and investments needed to sustain Black-owned businesses...