ParticipACTION

Canadians face a crisis, with more than half of them considered overweight and inactive. With the statistics getting worse, they needed an adrenaline injection.

ParticipACTION

EXECUTIVE SUMMARY

Business Results Period (Consecutive Months):

October 2007–April 2008

Start of Advertising/Communication Effort:

October 1, 2007

Base Period for Comparison:

n/a

Canadians face a crisis, with more than half of us considered overweight and inactive. This costs our health care system billions of dollars a year, and many Canadians their lives. With the statistics getting worse, we needed an adrenaline injection. Through renewed government funding, that injection would bring back ParticipACTION after 5 years of dormancy. We needed to launch a fresh, bold brand – one whose voice transcended the category trappings – to inspire a nation to...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands