ParticipACTION

Canadians face a crisis, with more than half of them considered overweight and inactive. With the statistics getting worse, they needed an adrenaline injection.

ParticipACTION

EXECUTIVE SUMMARY

Business Results Period (Consecutive Months):

October 2007–April 2008

Start of Advertising/Communication Effort:

October 1, 2007

Base Period for Comparison:

n/a

Canadians face a crisis, with more than half of us considered overweight...

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