'Parrots and Paradigms'
John ChaplinNOP Media Europe
First a disclaimer. I see that my talk is intended to be about International Agency needs. While I have attempted to cover some of that ground, with the help of input from Carat and others, I have in fact taken a rather wider look at media research, my thesis being we need to look beyond our current squabbles and well into the future.
I titled my talk 'Parrots and Paradigms' because it seemed to me there had been lots of squawking and few really new ideas. (As a repatriated Brit I...