Papa Johns: Chuckle trophy

Papa John's, a pizza brand, increased the sponsorship value of the England Football League (EFL) Trophy in the UK by collaborating with Paul Chuckle.


When Papa John's asked for W Communications' support in activating a niche sports sponsorship, we set our eyes on making a Superbowl-style impact. Through a shrewd combination of fan-first insight, strategic satire, and comically creative celebrity...

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