Pantene: The Un-Pantene Brand Ambassador

Hair care brand Pantene grew the conditioner segment in Indonesia via a TV and social media campaign that used a long-haired, grumpy male influencer as its brand ambassador.

Campaign details

Brand: Pantene Brand owner: Procter & Gamble (P&G) Entrant company: Dentsu CreativeIdea creation: Dentsu South Jakarta Market: Indonesia Sector: Hair care Media channels:Online video, Content marketing, Product sampling, Social media, Word...

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