Pantene: Recharged hair, recharged me

Pantene, a hair care brand, launched a campaign in Indonesia to launch the new Pantene Miracles hair supplement, and grow conditioner share and overall sales.

Campaign details

Brand: PanteneAgency: MediacomRegion: APAC

Strategy

Objective

Hair plays a strong role in people's self-esteem. Good hair days serve as a source of confidence. However, 8 out of 10 Indonesian women still believe that shampoo alone is good...

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