Pantene: #PrideHair

Pantene, a hair product brand, launched a TVC and YouTube video in collaboration with two transgender ex-job hunters to change the job-hunting scene in Japan, transforming it to a place where everyone was free to express their true self.

Background

What can Pantene do to transform the society through hair?

Deep-seated prejudice stands in the way especially when job-hunting. 87% of LGBTQ job-hunters hide their gender identity in job interviews, because 70% of them fear of discrimination...

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