Case details
Brand : Pantene
Brand owner : Procter & Gamble
Main Agency : Grey Group Hong Kong
Put on the market : Mainland China
Launch time : October 18, 2019-November 12, 2019
Industry : Daily Chemical
Media channels : social media, short video platform, knowledge Q&A community
Budget : 6.6 million
Case summary
In China, the single population exceeds 200 million. But the "single" thing is still not so glamorous. People try to hide the identity of singles, and the market for renting male and female friends is also booming....