Panel satisfaction index. Quality target for online access panels owners?

This paper, by Laetitia Sassinot-Uny and Andera Gadeib, of Dialego AG, Germany, discusses how best to measure the level of satisfaction of panelists, and then sets out a number of ways in which these results can be understood across surveys and panel services.

Panel satisfaction index. Quality target for online access panel owners?

Laetitia Sassinot-UnyDialego AG, Germany

Andera GadeibCEO and& President, Dialego AG, Germany

INTRODUCTION

The recent dramatic increase in the number and the size of online access...

Not a subscriber?

Schedule your live demo with our team today