This paper, by Laetitia Sassinot-Uny and Andera Gadeib, of Dialego AG, Germany, discusses how best to measure the level of satisfaction of panelists, and then sets out a number of ways in which these results can be understood across surveys and panel services.
Panel satisfaction index. Quality target for online access panel owners?
Laetitia Sassinot-UnyDialego AG, Germany
Andera GadeibCEO and& President, Dialego AG, Germany
The recent dramatic increase in the number and the size of online access...