Panel proliferation and quality concerns

One concern of research users is the possible ‘professionalisation’ of respondents. Respondents may participate in more than one access panel because they like filling out questionnaires, collecting rewards, or keeping abreast of the surveys of the (research) competition.

Panel proliferation and quality concerns

John FaasseKobalt Media Knowledge Centre, Netherlands

INTRODUCTION

With online access panels rapidly becoming the only available and affordable sample base for consumer research in the Netherlands, concerns about...