One concern of research users is the possible ‘professionalisation’ of respondents. Respondents may participate in more than one access panel because they like filling out questionnaires, collecting rewards, or keeping abreast of the surveys of the (research) competition.
Panel proliferation and quality concerns
John FaasseKobalt Media Knowledge Centre, Netherlands
INTRODUCTION
With online access panels rapidly becoming the only available and affordable sample base for consumer research in the Netherlands, concerns about...
