Panel management and panel quality issues - understanding the online panellist

This paper analyses the motivation of why people belong to online panels and provides an understanding of the dynamics of the relationship and the implications this may have for our industry.

Understanding the online panellist

Pete ComleyVirtual Surveys Limited, UK

WHY UNDERSTANDING OUR PANELLISTS IS IMPORTANT

Setting up and running online panels is a costly business. For example, one of Europe's biggest online panels, CIAO (2002), claimed to...