Panel 3.0 - next generation proprietary panels – embedded in clients’ systems

Philip De Wulf, Emmanuel Verhagen and Masoud Golshani-Shirazis

The article discusses in-house panels. This type of panel provides the benefits of a committed group of people involved with the brand who are willing to serve on the panel for a period of time.

Panel 3.0 – next generation proprietary panels: embedded in clients' systems

Philip De WulfPsilogy, Belgium

Emmanuel VerhagenPsilogy and HU Brussels; Belgium.

Masoud Golshani-ShirazisVodafone Turkey.

PREFACE

With the advent of the internet we have seen a dramatic...

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