Panasonic: Sports change makers project

Panasonic, an electronics manufacturer, launched a campaign in Japan to target young professionals and students to let them know about the brand's advanced spirit.

Overview

We organized a global idea competition targeting young professionals and students to let them know about Panasonic's advanced spirit. We asked students to utilize Panasonic's video and audio equipment technology and to submit ideas for extending sports with technology and going beyond barriers. Panasonic has shown its commitment to supporting the realization of the idea and has prepared a presentation opportunity as a Panasonic activity during Tokyo 2020. After qualifying in four countries around the world, the final presentation in Tokyo was attended by executives from the IOC and IPC, and meaningful discussions were held, which were broadcast online....

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