Pampers: Sleep Tight, Little Fighter!

Pampers, a nappy brand, created its smallest nappy for premature babies in Romania and promoted them with a lullaby co-written by real mothers.

Campaign video: Pampers – Sleep Tight, Little Fighter!

Read the full campaign case study

Selected creative: Pampers – Sleep Tight, Little Fighter!

Credits

Agency:Leo Burnett Bucharest / MediaCom Bucharest...