P&G's Pritchard boldly calls on marketers to stand up for racial equality

Geoffrey Precourt and Stephen Whiteside

Procter & Gamble, the consumer packaged goods manufacturer, is actively seeking to tackle racial inequality with its marketing.

Brand purpose
Ethnic & minority groups
Multicultural marketing (US)
Asian American consumers (US)
Black consumers (US)
Hispanic/Latinx consumers (US)
Diversity & portrayal in advertising
United States
Strategy

The current societal and political unrest in America has landed the country at a "cultural crossroads," according to Marc Pritchard, Chief Brand Officer at Procter & Gamble.

And this "unique moment in time," he warned, requires marketers to react to...

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