Paid social CPM growth slows in Q1 2022

An overview of social media costs in Q1 2022.

Social cost per thousand (CPM) reached $9.00 in Q4 2021, up by a third (33%) from Q4 2019. This is the highest value recorded in two years, according to data from digital advertising company Skai.

This growth, however, slowed in Q1 2022, with social CPM...