Campaign details
Brand: OYOBrand owner: Oravel StaysEntrant company: OYO Hotels and Homes Pvt Ltd - IndiaIdea creation: In houseMarket: AsiaSector: Media & publishingMedia channels: NewspapersBudget: Up to 500k
Executive summary
For reassuring 3m+ women of a safe space, online and offline.
Across the globe, online platforms see unsavoury attacks on women. In India, it has sunk to great depths. OYO’s social media mirrored the broader internet attacks on women. So, just like OYO’s offline experience, we decided to make our online experience a safe space...