OYO: India is Bigger than the Indian Premier League

OYO, the tech-hospitality brand, reminded folks of the Olympic games in India.

Campaign details

Brand: OYOBrand owner: Oravel StaysEntrant company: OYO Hotels and Homes Pvt Ltd - IndiaIdea creation: In houseMarket: AsiaSector: Transport & tourismBudget: No budget

Executive summary

During the Indian Premier League (IPL) brands spend over...

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