Campaign details
Brand: OYOBrand owner: Oravel StaysEntrant company: OYO Hotels and Homes Pvt Ltd - IndiaIdea creation: In houseMarket: AsiaSector: Transport & tourismBudget: No budget
Executive summary
During the Indian Premier League (IPL) brands spend over $276M on average, per season. During IPL 2021 business practically didn't exist for OYO due to Covid-19.
So how do we stay top of mind with ZERO budget?
2021 was an Olympic year. Nationalism was waiting to be stirred.
We spoke about everything other than cricket.
We used print...