Campaign details
Brand: OYO Hotels and HomesBrand owner: OYO Hotels and HomesEntrant company: Oyo Hotels and Homes, GurgaonMarket: IndiaSector: HotelsMedia channels: Newspapers, Online video, Social mediaBudget: No budget
Executive summary
Brand sentiment amongst women was losing ground and we saw a sharp decline in consideration for the brand and followership of this cohort, which in India would be 48.4% of the total population. A significant part of the country was iffy about interacting with us. With Social handles being the most interactive medium for a brand, OYO's...