Oxfam: Superstore

Oxfam, a charity working to alleviate global poverty, opened its first ever superstore in the UK.

Executive Summary

Oxfam's superstore is a first for the charity. At 18,500 square feet, it's Oxfam's largest store to date, with a supersized retail experience to match. Oxfam wanted to tap into the growth in ethical shopping with a store format to attract...