Oxfam Shops - Helping Oxfam Sell Unique Items Rather than Retro Shirts

Mike Follett

Campaign for Oxfam shops, facing competition from increase in `retro-fashion' clothes buying. Research found that the wider retro fashion had a weakness: all the clothes were the same.
Agency: DDB LondonAuthor: Mike Follett

Oxfam Shops – Helping Oxfam Sell Unique Items Rather than Retro Shirts

OXFAM: A RETRO PARADISE

In the course of the 1990s, Oxfam shops earned a reputation amongst fashion conscious shoppers as the home of retro...

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