Oxfam Novib (Netherlands) – Novib Unwrapped
Campaign Title Novib UnwrappedBrand Oxfam NovibCategory A8 Fundraising & Cause related marketingMedal SilverAgency Junior Advertising
SUMMARY
The postcard read: “I bought you a goat ....but...
Oxfam Novib (Netherlands) - Novib Unwrapped
December is a particularly difficult month for Oxfam to raise money, and although consumers are still willing to donate, the decreasing response which normally results from the Christmas period had to be reversed.
