Oxfam Novib (Netherlands) - Novib Unwrapped

December is a particularly difficult month for Oxfam to raise money, and although consumers are still willing to donate, the decreasing response which normally results from the Christmas period had to be reversed.
  

Oxfam Novib (Netherlands) – Novib Unwrapped

Campaign Title Novib UnwrappedBrand Oxfam NovibCategory A8 Fundraising & Cause related marketingMedal SilverAgency Junior Advertising

SUMMARY

The postcard read: “I bought you a goat ....but...