Overdue Fines Collection “That’s Procrastination”

The Collection Unit wanted to change the entrenched attitudes that led to non-payment and encourage people to take responsibility for their fines and infringements.

Advertising Effectiveness Winner:

Overdue Fines Collection

Agency: Ogilvy & Mather

The Judges said:

Another campaign built on solid research information getting into the minds of the key target group and understanding their attitudes to paying (or,...