Overcoming marketing’s talent crunch: The outlook for 2023

Ben Davis

Even amid budgetary pressure, it’s vital to not overlook the importance of training and upskilling marketing staff into the new year, especially as a talent shortage continues to bite.

We know that marketing budgets will continue to be heavily scrutinised moving into 2023, with the combined effects of a recession, the strain on the supply chain and uncertain consumer behaviour. And for many marketers, this means restricted spending and a focus on ensuring the basics are covered, as they try to meet the bottom line while managing cutbacks.

But amid this budgetary pressure, it’s vital to not overlook the importance of training and upskilling staff into the new year. The great resignation was much discussed throughout 2022, and the competition for new talent will not lessen moving into 2023....

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