Campaign details
Brand: OveckarnaBrand owner: Czech Wool companyEntrant company: Fragile Media S.R.O. - Czech RepublicIdea creation: Fragile Media PragueMarket: EuropeSector: Business & industrialMedia channels: Websites & microsites, Competitions & contests, Email marketingBudget: Up to 500k
Executive summary
Timing: 10.10. to 10.12.2021
KPI: Growth in turnover compared to the previous year = 143%, growing from CZK57.5m in 2020 to CZK82.3m in 2021.
First and foremost, the campaign was unique in its mission and primary goal. Its purpose wasn’t to sell presents from Oveckárna to customers, but...