Campaign details
Brand: OreoBrand owner: Mondelez InternationalEntrant company: Saatchi & Saatchi Dubai - United Arab EmiratesIdea creation: Saatchi & Saatchi DubaiMarket: Middle East & North AfricaSector: FoodMedia channels: Point-of-purchase, In-store, Websites & microsites, Online video, Word of mouth, Influencers, KOLsBudget: No budget
Executive summary
For over 15 years, Oreo has spoken to bakers around the globe by showcasing glorious-looking cakes.
But in the Middle East, in a region where cooking tends to become a pressure-ridden pursuit for perfection for Arab mums, in particular, we...