Oreo: Press play with OREO mixtapes

OREO, the biscuit brand, launched a campaign directed at millennials that drew on 90s nostalgia, resulting in a sales and brand uplift.

OREO needed to build brand meaning and relevance with UK Millennials through a creatively led, integrated experience that would strike a chord with them and ultimately drive incremental sales.

Strategy

Following the impact of COVID-19, deprived of physical...

Not a subscriber?

Schedule your live demo with our team today