Orange - A campaign that we didn't create

Steve Martin and Matt Willifer

The task of this campaign was to encourage people to use their mobile phones to download video clips and other content from Orange World to their mobile phone.

Orange – A campaign that we didn't create

Planned by: Steve Martin, Matt WilliferAgency: M&C Saatchi

SUMMARY

Our task was to encourage people to use their mobile phones to download video clips and other content from Orange World to their mobile phone.

The downloads were entertaining, and our first instinct was simply to showcase the product. However, we were concerned that this would not sufficiently differentiate the product, or be sufficiently phone related.

We turned the problem on its head: What if we thought about the phone not just as the device that receivedthe...

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