Optimising client-agency relations

Brief description of a benchmarking survey among advertisers and agency personnel (from ANA and AAAA memberships) concerning client-agency relationships.

Inside Information

Optimizing Client Agency Relations (See Figure 1)

Joanne DavisJoanne Davis Consulting

The first comprehensive benchmarking survey of ANA members and AAAA agencies was designed to capture best practices and improvement actions on how to...