Opel: Sports belong to everyone

Car manufacturer Opel increased ad-recognition in Norway for their passenger car segment by partnering with The Norwegian Sport Confederation (NHF) to organise and record a surprise football match during COVID restrictions.

Just a "regular" training match

When the broad sports closed down, the youth lost much more then the ability to compete. The community. The joy of getting together, challenging themselves, doing what they love. Whether they are in it to be the best, or just to have fun, the feeling of mastery creates self confidence. Something we all deserve.

According to numbers from the Norwegian Sport Confederation (NHF) the close-down and its restrictions has led to a record high apostasy in sports amongst children in the age between 0–12.

Which again leads to a all time low levels of activity....

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