Online video: a new advertising contract?
Justin Gibbons Work Research
Matthew Halfin Simply Media
Advertisers are tracking the popularity of online video with interest and a growing list of questions.
Consider the following:
Launched just...
Online video: a new advertising contract?
Online video is an increasingly important area for advertisers, but one which also presents a variety of challenges, not least the ongoing debate over whether advertising around some types of online video is viable in the long term.
