Online research communities - a user guide

This paper brings together experiences and learnings about online research communities from some of the world’s key practitioners.

Online research communities – a user guide

Pete ComleyVirtual Surveys


There is currently a lot of excitement among practitioners about the possibilities of utilising Web 2.0 methods within research. The industry (Oxley 2006) has even started using the phrase Research 2.0 to cover a wide variety of methods based on online collaborative techniques. Indeed, in December 2007 there was a whole conference given by the Market Research Society in London dedicated to Research 2.0. This included papers about online research communities, Second Life research, blogging and online groups (see, for example, Goh 2007; Waite & Schmid...

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