Online Research Alternatives
Choices, choices, but which one is best for me?
Caryn KleinTime Inc. andKevin LonnieKL Communications
Background, Objectives and Goals
Time Inc. Advertising Research Goals
Time Inc. looks to provide current and prospective advertisers with unique tools to obtain more insights into the lifestyles, purchase behavior, and propensity to recall advertising of its reader base. From Time Inc.'s perspective, understanding the current lifestyles and interests of readers empowers its publisher and sales team with value added understanding. This 'human element' allows the team to go beyond syndicated research (MMR, MRI, Intelliquest, etc.) to provide...