Online access panels and tracking research: the conditioning issue
Clive NancarrowBristol Business School
Trixie CartwrightTNS Global Interactive
BACKGROUND
Panels: A Definition
Market research panels come in many shapes and sizes but all involve studying a group of pre-qualified respondents – consumers, organisations or retail outlets – that have agreed to participate in research over a period of time. Panels may differ in a number of respects (see Table 1).
Recently there has been interest in the increasing use of online access panels (discontinuous panels as defined in Table 1), for instance see...