One-third of US Gen Zs get sports news via YouTube

Celeste Huang

An overview of US Gen Z sports news habits and the wider sports streaming landscape.

Gen Z lifestyles & attitudes
Gen Z media use
Marketing to Gen Z
Virtual & augmented reality
Digital media consumption
In-game advertising
Livestreaming
Online video audiences
Online video effectiveness
YouTube
Sports sponsorship
Online video
Media consumption
Data

The most popular channel for US Gen Zs to catch up with sports news is YouTube (31%), followed by Instagram, TikTok, Twitter, and ESPN, according to Morning Consult.

Gen Zs who watch sports tend to do so more on digital platforms, with 32% reporting...

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