On the Other Hand: Steve Ballmer, the digital advertising gold rush … and Bernie Madoff

Tummler

The assumed future omnipotence of digital advertising is challenged by Tummler in his fortnightly column for WARC.

On the other hand

Steve Ballmer, the digital advertising gold rush … and Bernie Madoff

Tummler

Back in the dark ages when Tummler was a boy actor in the Big Apple, he recalls a tale told by Harry Sothern, a delightful elderly thespian and last surviving member of a legendary US  theatrical dynasty. Harry's story concerned his late uncle, the celebrated producer, director, performer and  playwright E H Sothern (1859-1933) who in his later years hesitantly embraced gritty realist theater.

At the end of the first week of rehearsals for a production of a new realist epic, its earnest young...

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