Tummler, WARC Online's fortnightly columnist, discusses the meaning of consumer engagement. He muses on how media developments and fashions over the years have led to different interpretations, including current definitions which span media engagement, advertising engagement, engagement marketing and brand engagement.
On the other hand:Consumer Engagement. Or a Rose is a Rose is a Rose (isn't it?)
Ever-ready to heist an apt quote, Tummler tips his brown derby to WARC Online colleague James Aitchison - an admirable fellow wordsmith whose sole flaw is that he shares...