On the Other Hand: can the old media mammoths repel the digital boarders? Affirmative (provided they re-read McLuhan!)

Tummler

In this article, Tummler discusses the current contest between traditional and digital media. He argues that Marshall McLuhan first recognised the existence of the “global media and marketing village” in the 1960s, and while it took the best part of 25 years for brands and agencies to catch up, most forms of traditional media still have not done so.

On the Other Hand:
Can the old media mammoths repel the digital boarders? Affirmative (provided they re-read McLuhan!)

Tummler

McLuhan, schmoohan! Let's talk boxing.

One-time heavyweight champion of the world Maximilian Adelbert Baer (aka Max Baer and Madcap Maxie), was the most feared boxer of his day - having killed two opponents in the ring. That daunting reputation advantaged him psychologically over many otherwise able challengers.

Yet according to his son, actor/director Max Baer Junior: "My father cried about what happened [to his victims]. He had nightmares. In reality, my father was one of the kindest, gentlest men you would...

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