In this article, Tummler discusses the current contest between traditional and digital media. He argues that Marshall McLuhan first recognised the existence of the “global media and marketing village” in the 1960s, and while it took the best part of 25 years for brands and agencies to catch up, most forms of traditional media still have not done so.
On the Other Hand:Can the old media mammoths repel the digital boarders? Affirmative (provided they re-read McLuhan!)
Tummler
McLuhan, schmoohan! Let's talk boxing.
One-time heavyweight champion of the world Maximilian Adelbert Baer (aka Max Baer and Madcap...
