Omo: Refil

Omo, a consumer goods company, increased consumer recycling with its #Refill project where customers were encouraged to refill their used soap bottles and save plastic.

Campaign Details

Brand: OmoAgency: Zon Ime - Project ManagementRegion: EMEA

Campaign video

Strategy

Objective

OMO #Refill project is an innovative project that includes its target group in the upcycling movement and creates awareness. It aims to improve both the future of the planet and the current conditions of people and to involve customers in this act of kindness. It addresses many problems from the economy to the environment and contributes to recycling by ensuring that empty bottles are refilled and reused.

Target Audience

Housewives, home care Migros customers.

Creative Strategy

OMO #Refill project aims that...

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