Campaign details
Brand: OmoBrand owner: UnileverEntrant company: Unilever Vietnam - VietnamIdea creation: MullenLowe Mishra Ho Chi Minh CityMarket: AsiaSector: Household & domesticMedia channels: Word of mouth, Influencers, KOLs, Public relations, Social media, Websites & micrositesBudget: Up to 500kCampaign video
Read the full case study here
Ladder scores were given during judging and reflect the case study contents before any confidential information was redacted....