Omo: One Tree At Home. A Forest For Humanity.

Unilever detergent brand OMO ran a purpose campaign promoting environmental sustainability in Vietnam to grow market share, improve brand health and defend its premium price during a national COVID-19 lockdown in 2021.

Campaign details

Brand: OmoBrand owner: UnileverEntrant company: Unilever Vietnam - VietnamIdea creation: MullenLowe Mishra Ho Chi Minh CityMarket: AsiaSector: Household & domesticMedia channels:Word of mouth, Influencers, KOLs, Public relations, Social...

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