Omo: One Tree At Home. A Forest For Humanity.
Lam Thanh Tran, Subbu Subramanyeswar, Trang Xuan Tran
Unilever detergent brand OMO ran a purpose campaign promoting environmental sustainability in Vietnam to grow market share, improve brand health and defend its premium price during a national COVID-19 lockdown in 2021.
Campaign details
Brand: OmoBrand owner: UnileverEntrant company: Unilever Vietnam - VietnamIdea creation: MullenLowe Mishra Ho Chi Minh CityMarket: AsiaSector: Household & domesticMedia channels:Word of mouth, Influencers, KOLs, Public relations, Social...
