Campaign details
Brand: OmoBrand owner: UnileverEntrant company: Minshare China - China (mainland)Idea creation: Mindshare ShanghaiMarket: Greater ChinaSector: Household & domesticMedia channels: Outdoor, Out-of-home, Point-of-purchase, In-store, Online display, Public relations, Online video, Sponsorship - event, PropertyBudget: Up to 500k
Executive summary
In 2021, as part of its Dirt for Good brand purpose, OMO wanted to empower Chinese consumers to get dirty for a clean future. It needed to find a way to respond to the global climate crisis domestically in China, while scaling its efforts by...