Omo: Dirt For Good

John Dawson, Annie Chen, Nicholas Short

OMO, a detergent brand, launched a campaign in China to empower consumers to get dirty for a clean future, and find a way to respond to the global climate crisis.

Campaign details

Brand: OmoBrand owner: UnileverEntrant company: Minshare China - China (mainland)Idea creation: Mindshare ShanghaiMarket: Greater ChinaSector: Household & domesticMedia channels:Outdoor, Out-of-home, Point-of-purchase, In-store, Online display,...

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