Olivio Bertolli - 'Divided we dine, united we dream': how the UK campaign for Olivio spread crossed borders against all odds
Mike Holmes, Patricia McDonald and Helen Firth
This paper describes how Olivio spread and continental equivalent Bertolli developed advertising that worked the same way in all markets.
| Agency: Bartle Bogle Hegarty | Authors: Mike Holmes, Patricia McDonald and Helen Firth |
BEST
INTERNATIONAL PRIZE
&
SILVER AWARD
Divided
We Dine, United We Dream
How
the UK campaign for
Olivio spread crossed
borders against all odds
INTRODUCTION
- 'There
...
