Olivio Bertolli - 'Divided we dine, united we dream': how the UK campaign for Olivio spread crossed borders against all odds

This paper describes how Olivio spread and continental equivalent Bertolli developed advertising that worked the same way in all markets.
Agency: Bartle Bogle HegartyAuthors: Mike Holmes, Patricia McDonald and Helen Firth

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Divided We Dine, United We Dream

How the UK campaign for Olivio spread crossed borders against all odds

INTRODUCTION

'There ...