Old Forester Bourbon: Old Forester turns lemons into Derby Mint Juleps Old Forester Bourbon, an American Bourbon whisky brand, hosted an interactive sporting event that increased brand awareness in the USA. 1 - Influential Idea 2 - Behaviour Breakthrough 3 - Sales Spike 4 - Brand Builder Spirits & liquors North America (general region) Campaign detailsBrand: Old Forester BourbonBrand owner: Brown-FormanEntrant company: Energy BBDO ChicagoIdea creation: Energy BBDO, Chicago / Brown-Forman, LouisvillePR: Current Global St LouisMarket: North AmericaSector: Spirits & liquorsMedia channels:...
