Oh Henry!: Turning chocolate into digital currency

Canadian chocolate confectionery bar Oh Henry! Level Up crafted a highly innovative multimedia campaign to spark a sales lift and cement its position as the ‘hunger bar’ of choice for Canadian gamers.

Campaign video: Oh Henry! – Turning chocolate into digital currency

Read the full campaign case study

Selected creative: Oh Henry! – Turning chocolate into digital currency

Credits

Media agency:UM Toronto...

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