Oh Henry!: Level Up - Turning chocolate into digital currency
Richard Fofana, Jeenal Patel
Canadian chocolate confectionery bar Oh Henry! Level Up crafted a highly innovative multimedia campaign to spark a sales lift and cement its position as the 'hunger bar' of choice for Canadian gamers.
Campaign details
Brand: Oh Henry! Brand owner: Hershey Foods Entrant company: UMIdea creation: UM Toronto Market: Canada Sector: Confectionery Media channels:Packaging & design, Online display, Social media, Point-of-purchase, In-store, Merchandise & free...
